Privacy Policy
PRIVACY POLICY
1. INTRODUCTION. MelroseSportsCard, LLC (“us,” “we,” or “Company”) is committed to
respecting the privacy rights of its customers, visitors, and other users of the Company Website
and App (“Site”). We created this Privacy Policy (“Privacy Policy”) to give you confidence as
you visit and use the Site, and to demonstrate our commitment to fair information practices and
the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other
websites that you may be able to access from the Site, each of which may have data collection,
storage, and use practices and policies that differ materially from this Privacy Policy.
2. INFORMATION COLLECTION PRACTICES
2.1. TYPES OF INFORMATION COLLECTED
(a) TRAFFIC DATA COLLECTED. We may automatically track and collect the following
categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types
of computers accessing the Site; (4) types of web browsers used to access the Site , and (5)
location information and vehicle position (collectively “Traffic Data”). Traffic Data is
anonymous information that does not personally identify you but is helpful for marketing
purposes or for improving your experience on the Site. We also use “cookies” to customize
content specific to your interests, to ensure that you do not see the same advertisement
repeatedly, and to store your password so you do not have to re-enter it each time you visit the
Site.
(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain services
and to purchase services or products that we offer via the Site, we require you to provide us with
certain information that personally identifies you (“Personal Information”). Personal Information
includes the following categories of information: (1) Contact Data (such as your name, phone
number, mailing address, and e-mail address); (2) Financial Data (such as your account or credit
card number when submitting payment information); and (3) Demographic Data (such as your
zip code and age). If you communicate with us by e-mail or otherwise complete online forms,
contact customer service or technical support, complete surveys, or participate in contest entries,
submit a resume or application, provide communication preferences, and other data, any
information provided in such communication may be collected as Personal Information.
2.2. USES OF INFORMATION COLLECTED
(a) COMPANY USE OF INFORMATION. We may use Contact Data to send you
information about our company or our products or services, or promotional material from some
of our partners, or to contact you when necessary. We may use your Financial Data to verify
your qualifications for certain products or services and to bill you for products and services. We
may use your Demographic Data to customize and tailor your experience on the Site, displaying
content that we think you might be interested in and according to your preferences.
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(b) SHARING OF PERSONAL INFORMATION. We share certain categories of information
we collect from you in the ways described in this Privacy Policy. We may share Demographic
Data with advertisers and other third parties; if required by law, we will obtain your prior
consent. In such cases, you may any any time withdraw your consent or notify us to stop sharing
your Personal Information via our opt-out process in our contact-us form. We share Contact Data
with other companies who may want to send you information about their products or services,
unless you have specifically requested that we not share Contact Data with such companies.
We also share Contact Data and Financial Data with our business partners who assist us by
performing core services (such as hosting, billing, fulfillment, or data storage and security)
related to our operation of the Site. Those business partners have all agreed to uphold the same
standards of security and confidentiality that we have promised to you in this Privacy Policy, and
they will only use your Contact Data and other Personal Information to carry out their specific
business obligations to Company.
We may share Contact Data in the aggregate or after it is anonymized about the user and its
use of the services with third parties for research, analytics, marketing or other intents, as long as
such information does not identify a certain individual. If you do not want us to share your
Contact Data with any third parties, please email us using the Contact Us Page here:
https://
melrosesportscard/pages/contact-us., but please understand that such a request will likely
limit your ability to take advantage of all of the features and services we offer on the Site. In
addition, we maintain a procedure for you to review and request changes to your Personal
Information; this procedure is described in Section 3.1, below.
(c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF
PERSONAL INFORMATION. If you choose not to provide us with any Personal Information,
you can still access and use the Site; however you will not be able to access and use those
portions of the Site that require your Personal Information. If you do not wish to receive
information and promotional material from us or from some of our partners, you may select the
appropriate “opt-out” option each time we ask you for Personal Information. You may update
your selection at any time by contacting our Customer Service by using the Contact Us Page
here: https://merlosesportscard.com/pages/contact-us.
3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION. Except as
otherwise provided in this Privacy Policy, we will keep your Personal Information private and
will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court
order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of
Service. Your Personal Information is stored on secure servers that are not accessible by third
parties. We provide you with the capability to transmit your Personal Information via secured
and encrypted channels if you use a similarly equipped web browser. Please protect your
Personal Information including your password or account from others and do not share it. We
are not responsible for any compromised passwords or activity on the account as the aftermath of
unauthorized password activity. We retain your information only as long as required to
accomplish the reason for its collection unless legally required otherwise.
3.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL
INFORMATION. We maintain a procedure in order to help you confirm that your Personal
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Information remains correct and up-to-date. At any time, you may visit your personal profile at
https://melrsosesportscard.com. Through your personal profile you may: (a) review and update your
Personal Information that we have already collected; (b) choose whether you wish us to send you
information about our company, or promotional material from some of our partners; and/or (c)
choose whether you wish for us to share your Personal Information with third parties.
3.2. LOST OR STOLEN INFORMATION. You must promptly notify us if your credit card,
user name, or password is lost, stolen, or used without permission. In such an event, we will
remove that credit card number, user name, or password from your account and update our
records accordingly.
3.3. PUBLIC INFORMATION. The Site contains links to other websites. We are not
responsible for the privacy practices or the content of such websites. We may also make chat
rooms, forums, message boards, and news groups available to you. Please understand that any
information that is disclosed in these areas becomes public information. We have no control over
its use and you should exercise caution when deciding to disclose your Personal Information.
4. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time
and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting
such change, update, or modification on the Site and without any other notice to you. Any such
change, update, or modification will be effective immediately upon posting on the Site.
5. YOUR CALIFORNIA PRIVACY RIGHTS. Under California’s “Shine the Light” law as
codified in California Civil Code Section 1798.83, California residents who provide personal
information in obtaining products or services for personal, family, or household use are entitled
to request and obtain from us, once each calendar year, information about the customer
information we shared, if any, with other businesses for their own direct marketing uses. If
applicable, this information would include the categories of customer information and the names
and addresses of those businesses with which we shared customer information for the
immediately preceding calendar year. To obtain this information, please send an e-mail message
via our Contact-Us Page here: https://melrsosesportscard.com/pages/contact-us. with “Request for
California Privacy Information” in the subject line and in the body of your message. We will
provide in response the requested information to you at your e-mail address. Please be aware that
not all information sharing is covered by the “Shine the Light” requirements and only required
information will be included in our response.
6. CHILDREN UNDER THE AGE OF 16. Our Site is not intended for children under 16 years
of age. No one under age 16 may provide any personal information to or on the Site. We do not
knowingly collect personal information from children under 16. If you are under 16, do not use
or provide any information on this Site or through any of its features, register on the Site without
prior written parental consent, make any purchases through the Site, or provide any information
about yourself to us, including your name, address, telephone number, email address, or any
screen name or user name you may use. If we learn we have collected or received personal
information from a child under 16 without verification of parental consent, we will delete that
information. If you believe we might have any information from or about a child under 16,
please contact us using the Contact Us Page here: https://melrsosesportscard.com/pages/contact-us.
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PRIVACY NOTICE
[SUPPLEMENT FOR CALIFORNIA RESIDENTS]
Effective Date: November 27, 2019
Last Reviewed on: November 27, 2019
This Privacy Notice Supplement for California Residents (“Notice”) supplements the
information contained in Company’s Privacy Notice and applies solely to all visitors, users, and
others who reside in the State of California (”consumers” or “you”). We adopt this notice to
comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in
the CCPA have the same meaning when used in this Notice. This Notice does not apply to
employment-related personal information collected from California-based employees, job
applicants, contractors, or similar individuals. Where noted in this Notice, the CCPA temporarily
exempts personal information reflecting a written or verbal business-to-business communication
(”B2B personal information”) from some its requirements.
Information We Collect
Our Site collects information that identifies, relates to, describes, references, is reasonably
capable of being associated with, or could reasonably be linked, directly or indirectly, with a
particular consumer, household, or device (”personal information”). Personal information does
not include:
• Publicly available information from government records.
• De-identified or aggregated consumer information.
• Information excluded from the CCPA’s scope, like:
• health or medical information covered by the Health Insurance Portability and
Accountability Act of 1996 (“HIPAA”) and the California Confidentiality of Medical
Information Act (“CMIA”) or clinical trial data;
• personal information covered by certain sector-specific privacy laws, including the Fair
Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”) or California
Financial Information Privacy Act (“FIPA”), and the Driver’s Privacy Protection Act of 1994.
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In particular, our Site may have collected the following categories of personal information from
its consumers within the last twelve (12) months:
Category Examples Collected
A. Identifiers A real name, alias, postal address, unique personal identifier,
online identifier, Internet Protocol address, email address,
account name, Social Security number, driver’s license
number, passport number, or other similar identifiers.
YES
B. Personal
information
categories listed in
the California
Customer Records
statute (Cal. Civ.
Code § 1798.80(e))
A name, signature, Social Security number, physical
characteristics or description, address, telephone number,
passport number, driver’s license or state identification card
number, insurance policy number, education, employment,
employment history, bank account number, credit card
number, debit card number, or any other financial
information, medical information, or health insurance
information.
Some personal information included in this category may
overlap with other categories.
YES
C. Protected
classification
characteristics
under California or
federal law
Age (DOB) (40 years or older), race, color, ancestry, national
origin, citizenship, religion or creed, marital status, medical
condition, physical or mental disability, sex (including
gender, gender identity, gender expression, pregnancy or
childbirth and related medical conditions), sexual orientation,
veteran or military status, genetic information (including
familial genetic information).
YES
D. Commercial
Information
Records of personal property, products or services
purchased, obtained, or considered, or other purchasing or
consuming histories or tendencies.
YES
E. Biometric
information
Genetic, physiological, behavioral, and biological
characteristics, or activity patterns used to extract a template
or other identifier or identifying information, such as,
fingerprints, faceprints, and voiceprints, iris or retina scans,
keystroke, gait, or other physical patterns, and sleep, health,
or exercise data.
NO
F. Internet or other
similar network
activity.
Browsing history, search history, information on a
consumer’s interaction with a website, application, or
advertisement.
NO
G. Geolocation Physical location or movements. NO
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data.
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar
information.
NO
I. Professional or
employment-
related
information.
Current or past job history or performance evaluations. NO
J. Non-public
education
information (per
the Family
Educational Rights
and Privacy Act
(20 U.S.C. Section
1232g, 34 C.F.R.
Part 99)).
Education records directly related to a student maintained by
an educational institution or party acting on its behalf, such
as grades, transcripts, class lists, student schedules, student
identification codes, student financial information, or student
disciplinary records.
NO
K. Inferences
drawn from other
personal
information.
Profile reflecting a person’s preferences, characteristics,
psychological trends, predispositions, behavior, attitudes,
intelligence, abilities, and aptitudes.
NO
Our Site obtains the categories of personal information listed above from the following
categories of sources:
• Directly from you. For example, from forms you complete or products and services you
purchase.
• Indirectly from you. For example, from third party payment sites like PayPal.
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following
purposes:
• To fulfill or meet the reason you provided the information. For example, if you share your
name and contact information to request a price quote or ask a question about our products
or services, we will use that personal information to respond to your inquiry. If you provide
your personal information to purchase a product or service, we will use that information to
process your payment and facilitate delivery. We may also save your information to
facilitate new product orders or process returns.
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• To provide, support, personalize, and develop our Site, products, and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, purchases, transactions, and payments and prevent transactional
fraud.
• To provide you with support and to respond to your inquiries, including to investigate and
address your concerns and monitor and improve our responses.
• To personalize your Site experience and to deliver content and product and service offerings
relevant to your interests, including targeted offers and ads through our Site, third-party
sites, and via email or text message (with your consent, where required by law).
• To help maintain the safety, security, and integrity of our Site, products and services,
databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve
our Site, products, and services.
• To respond to law enforcement requests and as required by applicable law, court order, or
governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in
the CCPA.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or
other sale or transfer of some or all of our assets, whether as a going concern or as part of
bankruptcy, liquidation, or similar proceeding, in which personal information held by us
about our Site users/consumers is among the assets transferred.
We will not collect additional categories of personal information or use the personal information
we collected for materially different, unrelated, or incompatible purposes without providing you
notice.
Sharing Personal Information
We may disclose your personal information to a third party for a business purpose. When we
disclose personal information for a business purpose, we enter a contract that describes the
purpose and requires the recipient to both keep that personal information confidential and not use
it for any purpose except performing the contract. The CCPA prohibits third parties who
purchase the personal information we hold from reselling it unless you have received explicit
notice and an opportunity to opt-out of further sales. In the preceding twelve (12) months,
Company has not disclosed personal information for a business purpose. In the preceding twelve
(12) months, Company has not sold personal information.
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Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their
personal information. This section describes your CCPA rights and explains how to exercise
those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and
use of your personal information over the past 12 months. Once we receive and confirm your
verifiable consumer request, we will disclose to you:
• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data
portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists
disclosing:
• sales, identifying the personal information categories that each category of recipient
purchased; and
• disclosures for a business purpose, identifying the personal information categories that
each category of recipient obtained.
Deletion Request Rights
You have the right to request that we delete any of your personal information that we collected
from you and retained, subject to certain exceptions. Once we receive and confirm your
verifiable consumer request, we will delete (and direct our service providers to delete) your
personal information from our records, unless an exception applies. We may deny your deletion
request if retaining the information is necessary for us or our service provider(s) to:
• Complete the transaction for which we collected the personal information, provide a good
or service that you requested, take actions reasonably anticipated within the context of our
ongoing business relationship with you, fulfill the terms of a written warranty or product
recall conducted in accordance with federal law, or otherwise perform our contract with
you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity,
or prosecute those responsible for such activities.
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• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech
rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code §
1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public
interest that adheres to all other applicable ethics and privacy laws, when the information’s
deletion may likely render impossible or seriously impair the research’s achievement, if you
previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on
your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the
context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a
verifiable consumer request to us by using the Contact Us Page here:
https://melrsosesportscard.com/pages/contact-us.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer
request related to your personal information. You may also make a verifiable consumer request
on behalf of your minor child. To designate an authorized agent, use the Contact Us Page here:
https://melrsosesportscard.com/pages/contact-us. You may only make a verifiable consumer request
for access or data portability twice within a 12-month period. The verifiable consumer request
must:
• Provide sufficient information that allows us to reasonably verify you are the person
about whom we collected personal information or an authorized representative, which
may include name and other verifiable information.
• Describe your request with sufficient detail that allows us to properly understand, evaluate,
and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify
your identity or authority to make the request and confirm the personal information relates to
you. Making a verifiable consumer request does not require you to create an account with us.
We will only use personal information provided in a verifiable consumer request to verify the
requestor’s identity or authority to make the request.
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Response Timing and Format
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its
receipt. If we require more time (up to 90 days), we will inform you of the reason and extension
period in writing. If you have an account with us, we will deliver our written response to that
account. If you do not have an account with us, we will deliver our written response by mail or
electronically, at your option. Any disclosures we provide will only cover the 12-month period
preceding the verifiable consumer request’s receipt. The response we provide will also explain
the reasons we cannot comply with a request, if applicable. For data portability requests, we will
select a format to provide your personal information that is readily useable and should allow you
to transmit the information from one entity to another entity without hindrance. We do not
charge a fee to process or respond to your verifiable consumer request unless it is excessive,
repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell
you why we made that decision and provide you with a cost estimate before completing your
request.
Personal Information Sales Opt-Out and Opt-In Rights
If you are 16 years of age or older, you have the right to direct us to not sell your personal
information at any time (the “right to opt-out”). We do not sell the personal information of
consumers we actually know are less than 16 years of age, unless we receive affirmative
authorization (the “right to opt-in”) from either the consumer who is at least 13 but not yet 16
years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who
opt-in to personal information sales may opt-out of future sales at any time. To exercise the right
to opt-out, you (or your authorized representative) may submit a request to us by visiting the
Contact Us Page here: https://melrsosesportscard.com/pages/contact-us with the title “Do Not Sell
My Personal Information”].
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to
reauthorize personal information sales. However, you may change your mind and opt back in to
personal information sales at any time using the Contact Us Page here:
https://melrsosesportscard.com/pages/contact-us
You do not need to create an account with us to exercise your opt-out rights. We will only use
personal information provided in an opt-out request to review and comply with the request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted
by the CCPA, we will not:
• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting
discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different
level or quality of goods or services.
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However, we may offer you certain financial incentives permitted by the CCPA that can result
in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will
reasonably relate to your personal information’s value and contain written terms that describe the
program’s material aspects. Participation in a financial incentive program requires your prior opt
in consent, which you may revoke at any time.
Other California Privacy Rights
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that
are California residents to request certain information regarding our disclosure of personal
information to third parties for their direct marketing purposes. To make such a request, please
using the Contact Us Page here: https://melrsosesportscard.com/pages/contact-us.
Changes to Our Privacy Notice
We reserve the right to amend this privacy notice at our discretion and at any time. When we
make changes to this privacy notice, we will post the updated notice on the Site and update the
notice’s effective date. Your continued use of our Site following the posting of changes
constitutes your acceptance of such changes.
Contact Information
If you have any questions or comments about this notice, the ways in which the Company
collects and uses your information described below and in the Privacy Policy, your choices and
rights regarding such use, or wish to exercise your rights under California law, please do not
hesitate to contact us using the Contact Us Page here: https://melrsosesportscard.com/pages/contact-