Privacy Policy



1. INTRODUCTION. MelroseSportsCard, LLC (“us,” “we,” or “Company”) is committed to

respecting the privacy rights of its customers, visitors, and other users of the Company Website

and App (“Site”). We created this Privacy Policy (“Privacy Policy”) to give you confidence as

you visit and use the Site, and to demonstrate our commitment to fair information practices and

the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other

websites that you may be able to access from the Site, each of which may have data collection,

storage, and use practices and policies that differ materially from this Privacy Policy.



(a) TRAFFIC DATA COLLECTED. We may automatically track and collect the following

categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types

of computers accessing the Site; (4) types of web browsers used to access the Site , and (5)

location information and vehicle position (collectively “Traffic Data”). Traffic Data is

anonymous information that does not personally identify you but is helpful for marketing

purposes or for improving your experience on the Site. We also use “cookies” to customize

content specific to your interests, to ensure that you do not see the same advertisement

repeatedly, and to store your password so you do not have to re-enter it each time you visit the


(b) PERSONAL INFORMATION COLLECTED. In order for you to access certain services

and to purchase services or products that we offer via the Site, we require you to provide us with

certain information that personally identifies you (“Personal Information”). Personal Information

includes the following categories of information: (1) Contact Data (such as your name, phone

number, mailing address, and e-mail address); (2) Financial Data (such as your account or credit

card number when submitting payment information); and (3) Demographic Data (such as your

zip code and age). If you communicate with us by e-mail or otherwise complete online forms,

contact customer service or technical support, complete surveys, or participate in contest entries,

submit a resume or application, provide communication preferences, and other data, any

information provided in such communication may be collected as Personal Information.


(a) COMPANY USE OF INFORMATION. We may use Contact Data to send you

information about our company or our products or services, or promotional material from some

of our partners, or to contact you when necessary. We may use your Financial Data to verify

your qualifications for certain products or services and to bill you for products and services. We

may use your Demographic Data to customize and tailor your experience on the Site, displaying

content that we think you might be interested in and according to your preferences.


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(b) SHARING OF PERSONAL INFORMATION. We share certain categories of information

we collect from you in the ways described in this Privacy Policy. We may share Demographic

Data with advertisers and other third parties; if required by law, we will obtain your prior

consent. In such cases, you may any any time withdraw your consent or notify us to stop sharing

your Personal Information via our opt-out process in our contact-us form. We share Contact Data

with other companies who may want to send you information about their products or services,

unless you have specifically requested that we not share Contact Data with such companies.

We also share Contact Data and Financial Data with our business partners who assist us by

performing core services (such as hosting, billing, fulfillment, or data storage and security)

related to our operation of the Site. Those business partners have all agreed to uphold the same

standards of security and confidentiality that we have promised to you in this Privacy Policy, and

they will only use your Contact Data and other Personal Information to carry out their specific

business obligations to Company.

We may share Contact Data in the aggregate or after it is anonymized about the user and its

use of the services with third parties for research, analytics, marketing or other intents, as long as

such information does not identify a certain individual. If you do not want us to share your

Contact Data with any third parties, please email us using the Contact Us Page here:


melrosesportscard/pages/contact-us., but please understand that such a request will likely

limit your ability to take advantage of all of the features and services we offer on the Site. In

addition, we maintain a procedure for you to review and request changes to your Personal

Information; this procedure is described in Section 3.1, below.


PERSONAL INFORMATION. If you choose not to provide us with any Personal Information,

you can still access and use the Site; however you will not be able to access and use those

portions of the Site that require your Personal Information. If you do not wish to receive

information and promotional material from us or from some of our partners, you may select the

appropriate “opt-out” option each time we ask you for Personal Information. You may update

your selection at any time by contacting our Customer Service by using the Contact Us Page



otherwise provided in this Privacy Policy, we will keep your Personal Information private and

will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court

order or other legal process; (b) protect our rights or property; or (c) enforce our Terms of

Service. Your Personal Information is stored on secure servers that are not accessible by third

parties. We provide you with the capability to transmit your Personal Information via secured

and encrypted channels if you use a similarly equipped web browser. Please protect your

Personal Information including your password or account from others and do not share it. We

are not responsible for any compromised passwords or activity on the account as the aftermath of

unauthorized password activity. We retain your information only as long as required to

accomplish the reason for its collection unless legally required otherwise.


INFORMATION. We maintain a procedure in order to help you confirm that your Personal


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Information remains correct and up-to-date. At any time, you may visit your personal profile at Through your personal profile you may: (a) review and update your

Personal Information that we have already collected; (b) choose whether you wish us to send you

information about our company, or promotional material from some of our partners; and/or (c)

choose whether you wish for us to share your Personal Information with third parties.

3.2. LOST OR STOLEN INFORMATION. You must promptly notify us if your credit card,

user name, or password is lost, stolen, or used without permission. In such an event, we will

remove that credit card number, user name, or password from your account and update our

records accordingly.

3.3. PUBLIC INFORMATION. The Site contains links to other websites. We are not

responsible for the privacy practices or the content of such websites. We may also make chat

rooms, forums, message boards, and news groups available to you. Please understand that any

information that is disclosed in these areas becomes public information. We have no control over

its use and you should exercise caution when deciding to disclose your Personal Information.

4. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time

and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting

such change, update, or modification on the Site and without any other notice to you. Any such

change, update, or modification will be effective immediately upon posting on the Site.

5. YOUR CALIFORNIA PRIVACY RIGHTS. Under California’s “Shine the Light” law as

codified in California Civil Code Section 1798.83, California residents who provide personal

information in obtaining products or services for personal, family, or household use are entitled

to request and obtain from us, once each calendar year, information about the customer

information we shared, if any, with other businesses for their own direct marketing uses. If

applicable, this information would include the categories of customer information and the names

and addresses of those businesses with which we shared customer information for the

immediately preceding calendar year. To obtain this information, please send an e-mail message

via our Contact-Us Page here: with “Request for

California Privacy Information” in the subject line and in the body of your message. We will

provide in response the requested information to you at your e-mail address. Please be aware that

not all information sharing is covered by the “Shine the Light” requirements and only required

information will be included in our response.

6. CHILDREN UNDER THE AGE OF 16. Our Site is not intended for children under 16 years

of age. No one under age 16 may provide any personal information to or on the Site. We do not

knowingly collect personal information from children under 16. If you are under 16, do not use

or provide any information on this Site or through any of its features, register on the Site without

prior written parental consent, make any purchases through the Site, or provide any information

about yourself to us, including your name, address, telephone number, email address, or any

screen name or user name you may use. If we learn we have collected or received personal

information from a child under 16 without verification of parental consent, we will delete that

information. If you believe we might have any information from or about a child under 16,

please contact us using the Contact Us Page here:


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Effective Date: November 27, 2019

Last Reviewed on: November 27, 2019

This Privacy Notice Supplement for California Residents (“Notice”) supplements the

information contained in Company’s Privacy Notice and applies solely to all visitors, users, and

others who reside in the State of California (”consumers” or “you”). We adopt this notice to

comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in

the CCPA have the same meaning when used in this Notice. This Notice does not apply to

employment-related personal information collected from California-based employees, job

applicants, contractors, or similar individuals. Where noted in this Notice, the CCPA temporarily

exempts personal information reflecting a written or verbal business-to-business communication

(”B2B personal information”) from some its requirements.

Information We Collect


Our Site collects information that identifies, relates to, describes, references, is reasonably

capable of being associated with, or could reasonably be linked, directly or indirectly, with a

particular consumer, household, or device (”personal information”). Personal information does

not include:

• Publicly available information from government records.

• De-identified or aggregated consumer information.

• Information excluded from the CCPA’s scope, like:

• health or medical information covered by the Health Insurance Portability and

Accountability Act of 1996 (“HIPAA”) and the California Confidentiality of Medical

Information Act (“CMIA”) or clinical trial data;

• personal information covered by certain sector-specific privacy laws, including the Fair

Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”) or California

Financial Information Privacy Act (“FIPA”), and the Driver’s Privacy Protection Act of 1994.


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In particular, our Site may have collected the following categories of personal information from

its consumers within the last twelve (12) months:

Category Examples Collected

A. Identifiers A real name, alias, postal address, unique personal identifier,

online identifier, Internet Protocol address, email address,

account name, Social Security number, driver’s license

number, passport number, or other similar identifiers.




B. Personal


categories listed in

the California

Customer Records

statute (Cal. Civ.

Code § 1798.80(e))


A name, signature, Social Security number, physical

characteristics or description, address, telephone number,

passport number, driver’s license or state identification card

number, insurance policy number, education, employment,

employment history, bank account number, credit card

number, debit card number, or any other financial

information, medical information, or health insurance


Some personal information included in this category may

overlap with other categories.




C. Protected



under California or

federal law


Age (DOB) (40 years or older), race, color, ancestry, national

origin, citizenship, religion or creed, marital status, medical

condition, physical or mental disability, sex (including

gender, gender identity, gender expression, pregnancy or

childbirth and related medical conditions), sexual orientation,

veteran or military status, genetic information (including

familial genetic information).




D. Commercial



Records of personal property, products or services

purchased, obtained, or considered, or other purchasing or

consuming histories or tendencies.




E. Biometric



Genetic, physiological, behavioral, and biological

characteristics, or activity patterns used to extract a template

or other identifier or identifying information, such as,

fingerprints, faceprints, and voiceprints, iris or retina scans,

keystroke, gait, or other physical patterns, and sleep, health,

or exercise data.




F. Internet or other

similar network



Browsing history, search history, information on a

consumer’s interaction with a website, application, or





G. Geolocation Physical location or movements. NO


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H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar






I. Professional or







Current or past job history or performance evaluations. NO


J. Non-public


information (per

the Family

Educational Rights

and Privacy Act

(20 U.S.C. Section

1232g, 34 C.F.R.

Part 99)).


Education records directly related to a student maintained by

an educational institution or party acting on its behalf, such

as grades, transcripts, class lists, student schedules, student

identification codes, student financial information, or student

disciplinary records.




K. Inferences

drawn from other




Profile reflecting a person’s preferences, characteristics,

psychological trends, predispositions, behavior, attitudes,

intelligence, abilities, and aptitudes.




Our Site obtains the categories of personal information listed above from the following

categories of sources:

• Directly from you. For example, from forms you complete or products and services you


• Indirectly from you. For example, from third party payment sites like PayPal.


Use of Personal Information


We may use or disclose the personal information we collect for one or more of the following


• To fulfill or meet the reason you provided the information. For example, if you share your

name and contact information to request a price quote or ask a question about our products

or services, we will use that personal information to respond to your inquiry. If you provide

your personal information to purchase a product or service, we will use that information to

process your payment and facilitate delivery. We may also save your information to

facilitate new product orders or process returns.


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• To provide, support, personalize, and develop our Site, products, and services.

• To create, maintain, customize, and secure your account with us.

• To process your requests, purchases, transactions, and payments and prevent transactional


• To provide you with support and to respond to your inquiries, including to investigate and

address your concerns and monitor and improve our responses.

• To personalize your Site experience and to deliver content and product and service offerings

relevant to your interests, including targeted offers and ads through our Site, third-party

sites, and via email or text message (with your consent, where required by law).

• To help maintain the safety, security, and integrity of our Site, products and services,

databases and other technology assets, and business.

• For testing, research, analysis, and product development, including to develop and improve

our Site, products, and services.

• To respond to law enforcement requests and as required by applicable law, court order, or

governmental regulations.

• As described to you when collecting your personal information or as otherwise set forth in

the CCPA.

• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or

other sale or transfer of some or all of our assets, whether as a going concern or as part of

bankruptcy, liquidation, or similar proceeding, in which personal information held by us

about our Site users/consumers is among the assets transferred.

We will not collect additional categories of personal information or use the personal information

we collected for materially different, unrelated, or incompatible purposes without providing you



Sharing Personal Information


We may disclose your personal information to a third party for a business purpose. When we

disclose personal information for a business purpose, we enter a contract that describes the

purpose and requires the recipient to both keep that personal information confidential and not use

it for any purpose except performing the contract. The CCPA prohibits third parties who

purchase the personal information we hold from reselling it unless you have received explicit

notice and an opportunity to opt-out of further sales. In the preceding twelve (12) months,

Company has not disclosed personal information for a business purpose. In the preceding twelve

(12) months, Company has not sold personal information.


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Your Rights and Choices


The CCPA provides consumers (California residents) with specific rights regarding their

personal information. This section describes your CCPA rights and explains how to exercise

those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and

use of your personal information over the past 12 months. Once we receive and confirm your

verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.

• The categories of sources for the personal information we collected about you.

• Our business or commercial purpose for collecting or selling that personal information.

• The categories of third parties with whom we share that personal information.

• The specific pieces of personal information we collected about you (also called a data

portability request).

• If we sold or disclosed your personal information for a business purpose, two separate lists


• sales, identifying the personal information categories that each category of recipient

purchased; and

• disclosures for a business purpose, identifying the personal information categories that

each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected

from you and retained, subject to certain exceptions. Once we receive and confirm your

verifiable consumer request, we will delete (and direct our service providers to delete) your

personal information from our records, unless an exception applies. We may deny your deletion

request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a good

or service that you requested, take actions reasonably anticipated within the context of our

ongoing business relationship with you, fulfill the terms of a written warranty or product

recall conducted in accordance with federal law, or otherwise perform our contract with


• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity,

or prosecute those responsible for such activities.


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• Debug products to identify and repair errors that impair existing intended functionality.

• Exercise free speech, ensure the right of another consumer to exercise their free speech

rights, or exercise another right provided for by law.

• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code §

1546 et. seq.).

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public

interest that adheres to all other applicable ethics and privacy laws, when the information’s

deletion may likely render impossible or seriously impair the research’s achievement, if you

previously provided informed consent.

• Enable solely internal uses that are reasonably aligned with consumer expectations based on

your relationship with us.

• Comply with a legal obligation.

• Make other internal and lawful uses of that information that are compatible with the

context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a

verifiable consumer request to us by using the Contact Us Page here:

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer

request related to your personal information. You may also make a verifiable consumer request

on behalf of your minor child. To designate an authorized agent, use the Contact Us Page here: You may only make a verifiable consumer request

for access or data portability twice within a 12-month period. The verifiable consumer request


• Provide sufficient information that allows us to reasonably verify you are the person

about whom we collected personal information or an authorized representative, which

may include name and other verifiable information.

• Describe your request with sufficient detail that allows us to properly understand, evaluate,

and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify

your identity or authority to make the request and confirm the personal information relates to

you. Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the

requestor’s identity or authority to make the request.


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Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its

receipt. If we require more time (up to 90 days), we will inform you of the reason and extension

period in writing. If you have an account with us, we will deliver our written response to that

account. If you do not have an account with us, we will deliver our written response by mail or

electronically, at your option. Any disclosures we provide will only cover the 12-month period

preceding the verifiable consumer request’s receipt. The response we provide will also explain

the reasons we cannot comply with a request, if applicable. For data portability requests, we will

select a format to provide your personal information that is readily useable and should allow you

to transmit the information from one entity to another entity without hindrance. We do not

charge a fee to process or respond to your verifiable consumer request unless it is excessive,

repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell

you why we made that decision and provide you with a cost estimate before completing your


Personal Information Sales Opt-Out and Opt-In Rights

If you are 16 years of age or older, you have the right to direct us to not sell your personal

information at any time (the “right to opt-out”). We do not sell the personal information of

consumers we actually know are less than 16 years of age, unless we receive affirmative

authorization (the “right to opt-in”) from either the consumer who is at least 13 but not yet 16

years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who

opt-in to personal information sales may opt-out of future sales at any time. To exercise the right

to opt-out, you (or your authorized representative) may submit a request to us by visiting the

Contact Us Page here: with the title “Do Not Sell

My Personal Information”].

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to

reauthorize personal information sales. However, you may change your mind and opt back in to

personal information sales at any time using the Contact Us Page here:

You do not need to create an account with us to exercise your opt-out rights. We will only use

personal information provided in an opt-out request to review and comply with the request.




We will not discriminate against you for exercising any of your CCPA rights. Unless permitted

by the CCPA, we will not:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting

discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different

level or quality of goods or services.


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However, we may offer you certain financial incentives permitted by the CCPA that can result

in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will

reasonably relate to your personal information’s value and contain written terms that describe the

program’s material aspects. Participation in a financial incentive program requires your prior opt

in consent, which you may revoke at any time.


Other California Privacy Rights


California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that

are California residents to request certain information regarding our disclosure of personal

information to third parties for their direct marketing purposes. To make such a request, please

using the Contact Us Page here:

Changes to Our Privacy Notice


We reserve the right to amend this privacy notice at our discretion and at any time. When we

make changes to this privacy notice, we will post the updated notice on the Site and update the

notice’s effective date. Your continued use of our Site following the posting of changes

constitutes your acceptance of such changes.


Contact Information


If you have any questions or comments about this notice, the ways in which the Company

collects and uses your information described below and in the Privacy Policy, your choices and

rights regarding such use, or wish to exercise your rights under California law, please do not


hesitate to contact us using the Contact Us Page here: